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Loyal Customers Are the Key to Driving New Business.

In the world of commerce, conventional wisdom leads many to believe that all customers are equally important to your business. But research has shown that there’s one type of customer who is significantly more valuable than the rest: the loyal customer. Read more

KnownCircle to Exhibit at IBA Sacramento’s Big “I” Day 2015

MOUNTAIN VIEW, Calif. – September 30, 2015 – KnownCircle™, an innovative social referral network and part of the Pramati Group, today announced that the company will be an exhibitor at the Insurance Brokers and Agents (IBA) Sacramento’s “Big ‘I’ Day 2015.” The event, whose grand sponsor is the State Compensation Insurance Fund, has sold out for the past five years and will take place on Tuesday, October 6 at the Sacramento Convention Center. KnownCircle will exhibit its social referral platform,, in Booth #103 at the event. Read more

Time for Creative Technology Solutions in an Underserved Insurance Market

By Vinay Murthy

As entrepreneurs, we are always looking for neglected markets that may be ripe for technology-based disruptions. Fortunately, because of changing demographics and a shift in how people search and buy products online—along with competitive pressures within the insurance industry—a growing number of insurance agents are opening up to new ideas about marketing and technology. Some are even wanting to become change agents themselves.  Read more

More than 40% buyers found their real estate agent by referrals. 3 Ways You Can Get More Referrals

In real estate, as in other industries, referrals are the name of the game! If you ask any real estate agent, they will tell you that most of their business comes from past clients or referrals. In a study conducted recently by NAR (National Association of Realtors), the results showed that staying in relationship with your customers is the number one way to get more business. Over the years, referrals have been the way for boosting business.

Did you know that more than 40% buyers found their real estate agent by referrals? Read more

Boring to Bodacious: 10 Benefits of Social Media Marketing for the Boring Business

This article was written by Ryan Hanley and originally published on Agency Nation

Insurance is boring. It just is. That doesn’t mean the marketing of insurance has to be boring. Over last five years I’ve given more than 60 presentations throughout the US to groups of insurance agents hoping to improve their digital and social media marketing success. Read more

KnownCircle Expands Social Referral Marketing Services to Local Businesses

Social Discovery, Customer Retention and Referral Automation Now Available to Local Businesses in New Service Categories

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Here’s Why Life Insurance Agents Must Disrupt Their Approach to Marketing

While insurance policies have been around since ancient times, that doesn’t mean your approach to marketing as an insurance agent should never change. Read more

Customer Relationships in Insurance Industry

Results from a Global Insurance Survey show why insurance agents must improve interactions with their customers.  Read more

Insurance Marketing in 2015: Tell Us What You Think

The insurance industry is undergoing a long overdue change. A growing middle class is surfacing as a huge under-insured market, retirees are clamoring for financial management, millennials are flocking online to shop for insurance, and low-cost, tech-enabled producers are challenging established players. Amid the flux, how are insurance agents coping up with marketing a wider range of products and attracting a tech savvy generation? We’d love to hear from You

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As Facebook’s Organic Reach Dies, Gather Your Loyal Fans on KnownCircle

A new study by social@Ogilvy begins with a harsh reality: “Organic reach of the content brands publish in Facebook is destined to hit zero. It’s only a matter of time.” Organic reach, of course, refers to the percentage of your business’s Facebook fans who actually see your unpaid posts. That number has declined from 16% in 2012 to 12% in October 2013 to a mere 6% this February.

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